The Fair Trade movement is a recognisable marketing mechanism

Meegan, Jamie (2007) The Fair Trade movement is a recognisable marketing mechanism. Masters thesis, Dundalk Institute of Technology.

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Abstract

The Fair Trade movement has witnessed significant changes in the past number of years. Although the Fair Trade movement is still in its infancy, it marked a noteworthy turning point when retail sales for fairly traded products in Ireland reached £7.5 million in 2005. (Pope, 2006) It is clear that Fair Trade may no longer be considered a niche market nor a passing fad. Fair Trade coordinators are resolute that the Fair Trade movement is not a passing fad, but may be viewed as genuine approach to development aid. Indeed, the surge in the Fair Trade market represents an increasing trend towards ethical consumerism. As a result of this trend, consumers are quickly tuning in to the business activities of companies, whereby demands are being placed on companies to act responsibly. One initiative companies are adopting to meet these demands, is displaying corporate social responsibility. Consequently, many organisations are engaging in ethical trading and fair-trading as a means of displaying corporate social responsibility.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Fair trade; Ethical consumerism.
Subjects:	Business
Research Centres:	UNSPECIFIED
Depositing User:	Sean McGreal
Date Deposited:	07 Aug 2015 11:34
Last Modified:	07 Aug 2015 11:34
URI:	https://eprints.dkit.ie/id/eprint/457

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