Encountering Irish traditional music through virtual space: the experience of FleadhFest 2021

Pessina, Leandro (2024) Encountering Irish traditional music through virtual space: the experience of FleadhFest 2021. International Journal of Event and Festival Management, 15 (1). pp. 62-84. ISSN 1758-2954

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Abstract

Purpose: The main research questions critically examine online videos that draw attention to a local community of musical practice, noticing how these can potentially be included within tourism promotion strategies. This paper develops a case study of four videos realised by the Louth County Board of the organisation Comhaltas Ceoltóirí Éireann (CCÉ) in Co. Louth, Ireland, as part of the FleadhFest 2021 initiative. It highlights the role virtual spaces have in enhancing a sense of belonging to a music/festival community, as well as the possibility visual and audio supports have in promoting and celebrating a destination and its cultural features. Design/Methodology/Approach: The analysis involves a netnographic examination of these videos (Janta, 2017), informed by the concept of “tourist gaze” (Urry, 1990; 2002) and influenced by film induced tourism studies (Beeton, 2005). Findings: Results show how festival and event organisers responded to COVID-19 social restrictions by creating a virtual space for celebrating music heritage and local musicscape, placing an emphasis on local musical scene. Originality: This is the first study to consider the virtual activities of CCÉ from an ethnomusicological, as well as tourism, perspective. Research Limitations/Implications: The research aims to inform future developments in how the organisation operates within and engages with virtual space, its members and a wider audience.

Item Type:	Article
Subjects:	Social Sciences > Geography Arts and Humanities > Film and Media Studies Arts and Humanities > Music
Research Centres:	Centre for Creative Arts, Media & Music
Depositing User:	Leandro Pessina
Date Deposited:	23 Apr 2024 13:08
Last Modified:	23 Apr 2024 13:08
License:	Creative Commons: Attribution-Noncommercial-Share Alike 4.0
URI:	https://eprints.dkit.ie/id/eprint/875

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